Media Placement Research

What media placement is

Media placement is how your advertisements are used in the media. Some examples would be TV commercials, billboards, flyers, banners, and newspapers. The skill of knowing how to place ads in parts of the media requires some media placement research. Firstly, this research calls for choosing who the target audience is, what the message will be, where the ads will be placed, and how many times the ads will be circulated. Lastly, one would have to decide what location they want the ads to target.

Media Placement Research

The media landscape is certainly changing out there, but the overriding goal remains unchanged: determining your target and delivering your message to as many people possible in a quick an effecient way.

We combine changing technology with one thing you can’t replace: over 25 years of experience in pattern recognition and negotiation for rates. It all starts at home. Our relationship and buying power with local media outlets gives us a leg up on the competition. This means our clients benefit from letting us handle their buys.

Serving Markets Nationwide

Our buying experts have created relationships with media sources throughout America, so whether you need to get your message to consumers in Scranton, PA or Scottsdale, AZ, Montz Marketing can get you the best efficiencies. How? It starts with an understanding of the media landscape and the confidence of tough negotiation.

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