Media Placement Research
What media placement is
Media placement is how your advertisements are used in the media. Some examples would be TV commercials, billboards, flyers, banners, and newspapers. The skill of knowing how to place ads in parts of the media requires some media placement research. Firstly, this research calls for choosing who the target audience is, what the message will be, where the ads will be placed, and how many times the ads will be circulated. Lastly, one would have to decide what location they want the ads to target.
Media Placement Research
The media landscape is certainly changing out there, but the overriding goal remains unchanged: determining your target and delivering your message to as many people possible in a quick an effecient way.
We combine changing technology with one thing you can’t replace: over 25 years of experience in pattern recognition and negotiation for rates. It all starts at home. Our relationship and buying power with local media outlets gives us a leg up on the competition. This means our clients benefit from letting us handle their buys.
Serving Markets Nationwide
Our buying experts have created relationships with media sources throughout America, so whether you need to get your message to consumers in Scranton, PA or Scottsdale, AZ, Montz Marketing can get you the best efficiencies. How? It starts with an understanding of the media landscape and the confidence of tough negotiation.
MEDIA SERVICES
- Market Research
- Media Buying Strategies
- Media Placement
- Qualitative Analysis
- Media Planning
- Direct Response
MEDIA RESOURCES
Below are some of the resources we use to make every dollar count for our clients:
- Nielsen
- Local People Meter
- PaperDiaries
- Nielsen NetRatings
- Arbitron
- Scarborough
The highlighted cities represent the entire Designated Market Areas (DMA)
- Philadelphia, Pennsylvania
- Harrisburg, Pennsylvania
- Allentown, Pennsylvania
- Pittsburgh, Pennsylvania
- Wilkes-Barre, Pennsylvania
- Boston, Massachusetts
- Cleveland, Ohio
- Cincinnati, Ohio
- Columbus, Ohio
- Tampa, Florida
- Phoenix, Arizona
- Altoona Pennsylvania
- Erie, Pennsylvania
- Scranton, Pennsylvania
- New York City, New York
- Syracuse, New York
- Orlando, Florida
- Miami, Florida
- Chicago, Illinois
- Raleigh, North Carolina
- Charlotte, North Carolina
- Colorado Springs
- Binghamton, New York
- Rochester, New York
- Atlantic City, New Jersey
- Wilmington, Delaware
- Baltimore, Maryland
- Los Angeles, California
- San Francisco, California
- Kansas City, Missouri
- St. Louis, Missouri
- Denver, Colorado
- Portland, Oregon
- Salisbury, Maryland
- Ocean City, Maryland
- Washington, DC
- Boston, Massachusetts
- Hartford, Connecticut
- Richmond, Virginia
- Seattle, Washington
- Dallas, Texas
- Iowa City, Iowa
- Houston, Texas
- Honolulu, Hawaii
