Branding Strategy
OUR BRANDING STRATEGY – WE THINK AND WORK DIFFERENTLY
Our branding strategy is focused on the BIG PICTURE — understanding how the current marketplace and its trends affect public attitudes and awareness towards your business.
That’s why we take a “listen first” approach.
There’s often disconnection between you and your customers, which is why a strategy is important. This strategy helps you relay your message to customers. It also builds your brand. Examples of the strategy would include individual branding, or multi-brands, and private labels.
Private branding is where a company has multiple products under their own brand name, like Coca-Cola selling Sprite, Powerade, and Fanta. Private labels are controlled and sold by retailers, like Great Value by Walmart.
Of course, it may be difficult to send a message without a good brand in place. On the other hand, having a good brand without a strategy can seperate you from your customers. In other words, both components, the good brand and strategy, can make you stand out from competition and bridge the gap between you and your customers.
At Montz Marketing, we remedy this gap by relaying clear benefits to potential customers. After all, a marketing agency’s job is to create long-lasting, personal connections between businesses and consumers.
